Worried about third-party cookies phasing out ?
Deploy hibur's UBI 2.0
Worried about third-party cookies phasing out ?
Deploy hibur's UBI 2.0
Wanna Protect your Paid Ad revenue ?
UBI- Unique Browser signature id
Ensuring seamless ad campaigns post-cookie era, where success isn't just a byte away, but a sustainable reality."
UBI 2.0
- Commercially deployed
- No personal data Tracking
- Accuracy 90% +
- Regulatory Compliant
- Cloud-Based solution
- Supporting 50 million Transactions/day
What is hibur's UBI 2.0?
A Groundbreaking alternative to Google Third-Party Cookies
In the realm of digital advertising, Google's recent decision to phase out third-party cookies has sparked anticipation and concern among marketers.
Despite this development, 62% of marketers find themselves on shaky ground, realizing that a substantial chunk of their targeted marketing data—approximately a fifth—is already vulnerable. While 80% still rely on third-party cookies, only 46% feel adequately equipped to navigate the impending changes.
Enter hibur, which made waves in 2023 with the introduction of the pioneering UBI, a groundbreaking alternative to traditional third-party tracking methods.
As we delve deeper, let's explore the transformative potential of UBI 2.0 for publishers and advertisers alike. Join us as we dissect its implications and unveil the protective shield it offers to marketing strategies in the face of Google's impending cookie apocalypse.
But what exactly is UBI 2.0?
UBI 2.0 emerges as a beacon of privacy—an unencrypted alphanumeric identifier devoid of personally identifiable information. It stands resolutely independent of third-party cookies, catering to advertisers' insatiable appetite for personalized ads while safeguarding consumer privacy.
Why is UBI 2.0 a game-changer?
UBI 2.0 not only aligns with stringent privacy standards but also fosters trust among consumers, advertisers, and publishers. Its commitment to a secure, transparent, and accurate advertising ecosystem positions it as a cornerstone of the future of digital advertising. But UBI's impact extends beyond privacy concerns. Its unparalleled accuracy promises to revolutionize ad performance and maximize returns on ad spend (ROAS).
UBI 2.0 seamlessly coexists with third-party cookies.
Participants can effortlessly integrate the framework at minimal cost, allowing for a comparative analysis of its efficacy alongside traditional tracking methods. In terms of security, UBI 2.0 offers peace of mind. By eschewing the processing and retention of personal user data, it ensures maximum security and compliance with privacy regulations.
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